WEJDYKI
WEJDYKI
WEJDYKI
WEJDYKI
Wejdyki is a private beer collection created for a lakeside estate, shaped with the elegance of an old-world cellar. A line of ceramic bottles designed not for mass shelves, but for a host who treats hospitality as an extension of heritage.
Wejdyki is a private beer collection created for a lakeside estate, shaped with the elegance of an old-world cellar. A line of ceramic bottles designed not for mass shelves, but for a host who treats hospitality as an extension of heritage.
Wejdyki is a private beer collection created for a lakeside estate, shaped with the elegance of an old-world cellar. A line of ceramic bottles designed not for mass shelves, but for a host who treats hospitality as an extension of heritage.
INDUSTRY
INDUSTRY
Premium Beverage, Packaging Design
Premium Beverage, Packaging Design
CLIENT
CLIENT
Wejdyki (Private Commission)
Wejdyki (Private Commission)
SERVICES
SERVICES
Packaging Design Art Direction Visual Identity
Packaging Design Art Direction Visual Identity
YEAR
YEAR
2023
2023
CHALLENGE
CHALLENGE
The identity needed to carry the dignity of a house mark while remaining grounded in the region it represents. The task was to elevate a local beer into the realm of refined estate rituals, where every detail must feel intentional, quiet and born from lineage rather than trend.
The identity needed to carry the dignity of a house mark while remaining grounded in the region it represents. The task was to elevate a local beer into the realm of refined estate rituals, where every detail must feel intentional, quiet and born from lineage rather than trend.
APPROACH
APPROACH
The design uses the deer from the nearby town of Ryn as a heraldic anchor. Stripped of excess and redrawn with precision, it becomes a symbol of place that behaves like a family crest. The ceramic bottle introduces a sense of permanence, while the label adopts the posture of a fine wine: measured typography, generous spacing, and a palette chosen for timeless restraint. The system is built to feel inherited rather than invented.
The design uses the deer from the nearby town of Ryn as a heraldic anchor. Stripped of excess and redrawn with precision, it becomes a symbol of place that behaves like a family crest. The ceramic bottle introduces a sense of permanence, while the label adopts the posture of a fine wine: measured typography, generous spacing, and a palette chosen for timeless restraint. The system is built to feel inherited rather than invented.
RESULT
RESULT
A collection that carries the temperament of an estate reserve. Wejdyki reframes regional beer as an elegant offering — suitable for lakeside gatherings, formal dinners and moments when a host wishes to honour their guests with something both local and elevated. The bottles read as keepsakes, touched by tradition and crafted with care.
A collection that carries the temperament of an estate reserve. Wejdyki reframes regional beer as an elegant offering — suitable for lakeside gatherings, formal dinners and moments when a host wishes to honour their guests with something both local and elevated. The bottles read as keepsakes, touched by tradition and crafted with care.
A regional emblem transformed into an heirloom gesture. A drink of the everyday elevated into a mark of the house. Wejdyki stands as a reminder that refinement is not the privilege of wine alone.
A regional emblem transformed into an heirloom gesture. A drink of the everyday elevated into a mark of the house. Wejdyki stands as a reminder that refinement is not the privilege of wine alone.
