BRAUEREI 2572
BRAUEREI 2572
BRAUEREI 2572
BRAUEREI 2572
Nestled in the quiet valleys of Switzerland, Brauerei 2572 is a small independent brewery rooted in tradition and precision. Their beer speaks softly — honest, unembellished, and crafted with patience. The redesign sought not to change its nature, but to give its silence a form.
Nestled in the quiet valleys of Switzerland, Brauerei 2572 is a small independent brewery rooted in tradition and precision. Their beer speaks softly — honest, unembellished, and crafted with patience. The redesign sought not to change its nature, but to give its silence a form.
Nestled in the quiet valleys of Switzerland, Brauerei 2572 is a small independent brewery rooted in tradition and precision. Their beer speaks softly — honest, unembellished, and crafted with patience. The redesign sought not to change its nature, but to give its silence a form.
INDUSTRY
INDUSTRY
Craft Beer, Premium Packaging
Craft Beer, Premium Packaging
CLIENT
CLIENT
Brauerei 2572 (Spec Project)
Brauerei 2572 (Spec Project)
SERVICES
SERVICES
Label Art Direction Packaging Design
Label Art Direction Packaging Design
YEAR
YEAR
2023
2023
CHALLENGE
CHALLENGE
What began as a request for a simple label redesign evolved into a complete visual transformation. The challenge was to translate authenticity into a language of modern refinement — to move from noise to nuance, from surface to substance.
What began as a request for a simple label redesign evolved into a complete visual transformation. The challenge was to translate authenticity into a language of modern refinement — to move from noise to nuance, from surface to substance.
APPROACH
APPROACH
The solution lay in subtraction. A matte black bottle replaced the printed label, turning light, texture, and shadow into the new medium of expression. Typography was pared back to its raw structure, and gold became the single accent — a whisper of craftsmanship, not decoration.
The solution lay in subtraction. A matte black bottle replaced the printed label, turning light, texture, and shadow into the new medium of expression. Typography was pared back to its raw structure, and gold became the single accent — a whisper of craftsmanship, not decoration.
RESULT
RESULT
Brauerei 2572 emerged quiet yet commanding - a bottle that speaks in restraint and carries the dignity of Swiss craft. In matte black, it reflects the mountain stillness it was born from.
Brauerei 2572 emerged quiet yet commanding - a bottle that speaks in restraint and carries the dignity of Swiss craft. In matte black, it reflects the mountain stillness it was born from.
A quiet reminder that true refinement lies not in what’s added, but in what’s left behind. Between shadow and light, the spirit of Brauerei 2572 continues to breathe.
A quiet reminder that true refinement lies not in what’s added, but in what’s left behind. Between shadow and light, the spirit of Brauerei 2572 continues to breathe.
