HOPPER
HOPPER
HOPPER
HOPPER
Hopper stands at the point where Belgian brewing heritage meets a cleaner, modern sensibility. A concept shaped by contrast: old roots, new clarity.
Hopper stands at the point where Belgian brewing heritage meets a cleaner, modern sensibility. A concept shaped by contrast: old roots, new clarity.
Hopper stands at the point where Belgian brewing heritage meets a cleaner, modern sensibility. A concept shaped by contrast: old roots, new clarity.
INDUSTRY
INDUSTRY
Craft Beer, Packaging Design
Craft Beer, Packaging Design
CLIENT
CLIENT
Hopper (Independent Concept)
Hopper (Independent Concept)
SERVICES
SERVICES
Packaging Design Art Direction Visual Direction
Packaging Design Art Direction Visual Direction
YEAR
YEAR
2022
2022
CHALLENGE
CHALLENGE
The brief carried a familiar tension. Keep the brand’s Gothic backbone, preserve the iconic logo, yet move the identity into a world that feels sharper, lighter and more aligned with contemporary taste. The challenge was to respect tradition without becoming bound by it, and to introduce modernity without dissolving the brand’s character.
The brief carried a familiar tension. Keep the brand’s Gothic backbone, preserve the iconic logo, yet move the identity into a world that feels sharper, lighter and more aligned with contemporary taste. The challenge was to respect tradition without becoming bound by it, and to introduce modernity without dissolving the brand’s character.
APPROACH
APPROACH
The design looks for balance rather than reinvention. Gothic cues are distilled into finer, quieter structures; the logo remains the anchor, but the space around it opens up. The palette becomes more deliberate, the detailing more measured. Every element is pared back until the old and the new can sit in the same frame without competing.
The design looks for balance rather than reinvention. Gothic cues are distilled into finer, quieter structures; the logo remains the anchor, but the space around it opens up. The palette becomes more deliberate, the detailing more measured. Every element is pared back until the old and the new can sit in the same frame without competing.
RESULT
RESULT
A concept that holds both histories at once: the weight of Belgian craft and the precision of modern design. The can feels confident, refined and intentionally restrained, giving Hopper a voice that resonates across generations.
A concept that holds both histories at once: the weight of Belgian craft and the precision of modern design. The can feels confident, refined and intentionally restrained, giving Hopper a voice that resonates across generations.
A study in equilibrium. Tradition steadying the form, modernity sharpening the edges. A reminder that the best evolution is one that keeps the past visible, but never lets it dictate the future.
A study in equilibrium. Tradition steadying the form, modernity sharpening the edges. A reminder that the best evolution is one that keeps the past visible, but never lets it dictate the future.
