GRANIT
GRANIT
GRANIT
GRANIT
Before glass, there was stone.
This project began from a brewing method that existed long before packaging, branding, or explanation. Granite, heat, and time remain at the center of the process.
Before glass, there was stone.
This project began from a brewing method that existed long before packaging, branding, or explanation. Granite, heat, and time remain at the center of the process.
Before glass, there was stone.
This project began from a brewing method that existed long before packaging, branding, or explanation. Granite, heat, and time remain at the center of the process.
INDUSTRY
INDUSTRY
Premium Packaging, Archive Edition
Premium Packaging, Archive Edition
CLIENT
CLIENT
Hofstteten (Spec Project)
Hofstteten (Spec Project)
SERVICES
SERVICES
Ceramic bottle, Box Art Direction Packaging Design
Ceramic bottle, Box Art Direction Packaging Design
YEAR
YEAR
2025
2025
CHALLENGE
CHALLENGE
The challenge was not visual. The brewing method was already complete, proven, and repeated for centuries. The question was how to shift perspective without turning heritage into decoration or storytelling.
The challenge was not visual. The brewing method was already complete, proven, and repeated for centuries. The question was how to shift perspective without turning heritage into decoration or storytelling.
APPROACH
APPROACH
The approach was subtraction. Glass was replaced with ceramic, labels were removed, and typography was carved rather than printed. Material was allowed to speak before language.
The approach was subtraction. Glass was replaced with ceramic, labels were removed, and typography was carved rather than printed. Material was allowed to speak before language.
RESULT
RESULT
The final object exists outside retail logic. It does not present itself or explain its value. The brewing process is reframed as something preserved rather than consumed.
The final object exists outside retail logic. It does not present itself or explain its value. The brewing process is reframed as something preserved rather than consumed.
Nothing new was invented. The process remained untouched; only its status shifted. From something opened and finished, to something carried forward.
Nothing new was invented. The process remained untouched; only its status shifted. From something opened and finished, to something carried forward.
