HERO'S JOURNEY
HERO'S JOURNEY
HERO'S JOURNEY
HERO'S JOURNEY
Hero’s Journey frames psilocybin chocolate as a rite of passage. A crafted dose of medicine designed to shift perspective, strengthen intention and guide the traveller toward inner transformation.
Hero’s Journey frames psilocybin chocolate as a rite of passage. A crafted dose of medicine designed to shift perspective, strengthen intention and guide the traveller toward inner transformation.
Hero’s Journey frames psilocybin chocolate as a rite of passage. A crafted dose of medicine designed to shift perspective, strengthen intention and guide the traveller toward inner transformation.
INDUSTRY
INDUSTRY
Ceremonial Craft, Premium Packaging
Ceremonial Craft, Premium Packaging
CLIENT
CLIENT
TripStation (Independent Concept)
TripStation (Independent Concept)
SERVICES
SERVICES
Art Direction Packaging Design Symbolic Identity
Art Direction Packaging Design Symbolic Identity
YEAR
YEAR
2025
2025
CHALLENGE
CHALLENGE
The identity needed to carry the gravity of ritual without drifting into fantasy or decorative psychedelia. It required a language that feels ancestral yet contemporary, symbolic yet refined enough to belong in the world of modern craft.
The identity needed to carry the gravity of ritual without drifting into fantasy or decorative psychedelia. It required a language that feels ancestral yet contemporary, symbolic yet refined enough to belong in the world of modern craft.
APPROACH
APPROACH
The visual system draws from the structure of ceremonial artifacts. Geometric alignment, deliberate symmetry, and symbolic detailing create an atmosphere of guidance rather than spectacle. Each edition follows its own rhythm, shaped through subtle variations in composition and ornament. The result behaves like a ritual object: precise, intentional, built to support focus and meaning.
The visual system draws from the structure of ceremonial artifacts. Geometric alignment, deliberate symmetry, and symbolic detailing create an atmosphere of guidance rather than spectacle. Each edition follows its own rhythm, shaped through subtle variations in composition and ornament. The result behaves like a ritual object: precise, intentional, built to support focus and meaning.
RESULT
RESULT
A packaging concept that positions psilocybin chocolate as a modern tool for inner work. Premium in execution, rooted in the logic of ceremony, and shaped to accompany a transformative journey rather than simply represent it.
A packaging concept that positions psilocybin chocolate as a modern tool for inner work. Premium in execution, rooted in the logic of ceremony, and shaped to accompany a transformative journey rather than simply represent it.
A crafted marker of initiation. A design made to honour the path, the process, and the person who chooses to cross it.
A crafted marker of initiation. A design made to honour the path, the process, and the person who chooses to cross it.
