FAIRY TEAR
FAIRY TEAR
FAIRY TEAR
FAIRY TEAR
Fairy Tear is a study of innocence at its breaking point. A vision caught between childhood myth and adult delirium, where the sweetness of a fairytale dissolves into the green burn of absinthe. A single tear marks the moment the world changes shape.
Fairy Tear is a study of innocence at its breaking point. A vision caught between childhood myth and adult delirium, where the sweetness of a fairytale dissolves into the green burn of absinthe. A single tear marks the moment the world changes shape.
Fairy Tear is a study of innocence at its breaking point. A vision caught between childhood myth and adult delirium, where the sweetness of a fairytale dissolves into the green burn of absinthe. A single tear marks the moment the world changes shape.
INDUSTRY
INDUSTRY
Packaging Design
Packaging Design
CLIENT
CLIENT
Self-Initiated Concept
Self-Initiated Concept
SERVICES
SERVICES
Packaging Design Illustration Art & Design Direction Brand Identity
Packaging Design Illustration Art & Design Direction Brand Identity
YEAR
YEAR
2025
2025
CHALLENGE
CHALLENGE
The identity had to hold two opposing truths at once: the softness of myth and the weight of desire. Too literal, and the project would slip into fantasy; too restrained, and it would lose its emotional core. The goal was to express the moment of passage — the quiet instant when wonder fractures and something darker begins to rise.
The identity had to hold two opposing truths at once: the softness of myth and the weight of desire. Too literal, and the project would slip into fantasy; too restrained, and it would lose its emotional core. The goal was to express the moment of passage — the quiet instant when wonder fractures and something darker begins to rise.
APPROACH
APPROACH
The visual language blends symbolic mythology with Art Nouveau discipline. The fairy is not a trope but an archetype: delicate, luminous, rendered with a subtle tension that hints at what she is about to understand. Green becomes the central motif — the colour of absinthe, of awakening, of visions that do not ask for permission. Decorative elements frame the scene like an ornamental threshold, marking the transition from innocence to intoxication, from purity to experience. Each detail functions as a fragment of the ritual: a gaze, a tear, a transformation.
The visual language blends symbolic mythology with Art Nouveau discipline. The fairy is not a trope but an archetype: delicate, luminous, rendered with a subtle tension that hints at what she is about to understand. Green becomes the central motif — the colour of absinthe, of awakening, of visions that do not ask for permission. Decorative elements frame the scene like an ornamental threshold, marking the transition from innocence to intoxication, from purity to experience. Each detail functions as a fragment of the ritual: a gaze, a tear, a transformation.
RESULT
RESULT
A concept that captures the emotional weight of crossing into a different state of seeing. Fairy Tear becomes a symbolic elixir — part fantasy, part warning, part seduction. The design feels fragile and intoxicating at once, echoing the bittersweet clarity that arrives when illusions finally give way.
A concept that captures the emotional weight of crossing into a different state of seeing. Fairy Tear becomes a symbolic elixir — part fantasy, part warning, part seduction. The design feels fragile and intoxicating at once, echoing the bittersweet clarity that arrives when illusions finally give way.
A fairytale undone by insight. A ritual of vision shaped in green. A design built for the moment when innocence learns its first taste of truth.
A fairytale undone by insight. A ritual of vision shaped in green. A design built for the moment when innocence learns its first taste of truth.
