DAILY zero7
DAILY zero7
DAILY zero7
DAILY zero7
Barley is the most ordinary thing in Scotland. Every single malt begins with it. Daily zero7 is a single cask series bottled by Jarek Buss & Son — named for the everyday, drawn from one cask at a time.
Barley is the most ordinary thing in Scotland. Every single malt begins with it. Daily zero7 is a single cask series bottled by Jarek Buss & Son — named for the everyday, drawn from one cask at a time.
INDUSTRY
INDUSTRY
Scotch Whisky, Single Cask Series
Scotch Whisky, Single Cask Series
CLIENT
CLIENT
Tudor House Ltd
Tudor House Ltd
SERVICES
SERVICES
Art Direction Packaging Design Visual Identity
Art Direction Packaging Design Visual Identity
YEAR
YEAR
2026
2026
CHALLENGE
CHALLENGE
The name works against the category. Single cask whisky is sold on rarity: one cask, a few hundred bottles, never repeated. Daily says the opposite, and says it on purpose. The label had to hold both — the modesty of the name and the weight of what is inside — and keep holding it, release after release.
The name works against the category. Single cask whisky is sold on rarity: one cask, a few hundred bottles, never repeated. Daily says the opposite, and says it on purpose. The label had to hold both — the modesty of the name and the weight of what is inside — and keep holding it, release after release.
APPROACH
APPROACH
The approach was to take the most ordinary symbol and let it carry the weight. A single ear of barley, heavy enough to bow. An old Polish saying holds that the full ear bows its head, while the empty one stands tall. The ear is struck in gold foil above a line of grey hills that almost disappear into the black. DAILY stands in white, zero7 in gold italic beneath it, and the age is the largest number on the label. At the bottom, each cask keeps its own ledger: bottle number by hand, cask type, cask number, the year it was filled and the year it was emptied.
The approach was to take the most ordinary symbol and let it carry the weight. A single ear of barley, heavy enough to bow. An old Polish saying holds that the full ear bows its head, while the empty one stands tall. The ear is struck in gold foil above a line of grey hills that almost disappear into the black. DAILY stands in white, zero7 in gold italic beneath it, and the age is the largest number on the label. At the bottom, each cask keeps its own ledger: bottle number by hand, cask type, cask number, the year it was filled and the year it was emptied.
RESULT
RESULT
A label that says less than the whisky. Gold hot foil on black, with white and grey print — nothing that needs explaining. From release to release the barley stays; the distillery, the age and the cask change. Clynelish 11: cask #315709, first-fill bourbon hogshead, 248 bottles.
A label that says less than the whisky. Gold hot foil on black, with white and grey print — nothing that needs explaining. From release to release the barley stays; the distillery, the age and the cask change. Clynelish 11: cask #315709, first-fill bourbon hogshead, 248 bottles.
Nothing extraordinary. Until you taste it.
Nothing extraordinary. Until you taste it.
